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Amazon Prime To Hike Yearly Fee By $20


WE ARE TALKING SUMMER STORMS NOW. A WEEK AGO SNOW STORM. THANK YOU. BAD NEWS FOR AMAZON PRIME MEMBERS. THE PRICE IS GOING UP. THEY ARE RAISING IT BY $20 FROM $99 TO $119 A YEAR. THE CHANGE GOES INTO EFFECT MAY 11th. PRIME RENEWALS WILL SEE THE CHANGE BEGINNING JUNE 16th. THE PRICE HIKE COMES AS AMAZON REPORTED A 43% JUMP IN REVENUE. DO YOU THINK THIS IS FAIR? NO. NOBODY WANTS TO EVER PAY MORE. DO YOU THINK THEY NEED TO DO THIS? NO. I DON’T THINK THEY NEED TO. I THINK THEY CAN BECAUSE PEOPLE HAVE GOTTEN USED TO IT AND WILL PAY FOR IT. THEY CAN JUSTIFY IT BY LOOKING AT THE VIDEO SERVICE. I’M SHOCKED AT HOW MANY ORIGINAL SERIES THEY HAVE. THEY ARE PAYING A LOT OF MONEY FOR THIS CONTENT. IT IS NOT JUST TWO-DAY SHIPPING. THERE IS OTHER THINGS THAT GO INTO THIS. WE JOINED IT FOR THE SHIPPING. THAT WAS YEARS AGO. WE BUY ENOUGH STUFF ON AMAZON TO MAKE IT MAKE SENSE. WE DON’T REALLY WATCH THE VIDEOS. JUST RECENTLY AMAZON PRIME WAS INTEGRATED INTO THE APPLE TV THING. BEFORE THAT I WOULD HAVE HAD TO PUT ANOTHER BOX ON THE TV OR WATCH ON MY PHONE. I USE THE VIDEO CONSTANTLY. THEY HAVE GREAT SHOWS. I DID A STORY THE OTHER DAY TALKING ABOUT IS AMAZON TOO POWERFUL? I DON’T THINK THEY NEED THE RAISE IT $20. THAT MAKES A DIFFERENCE FOR PEOPLE CONSIDERING IT. THERE IS A PSYCHOLOGICAL LINE AT THE $100 POINT. ABSOLUTELY. $120 — EVEN THOUGH — THE PRICE HIKE IS BARELY A DOLLAR AND TWENTY CENTS. IT IS PSYCHOLOGICAL. I THINK FOR US, WE HAVE PRIME. WE ALREADY KNOW WE DEPEND ON IT. FOR PEOPLE THAT DON’T HAVE IT, I THINK SEEING THAT THEY’LL WONDER IF THEY’LL USE IT. I THINK IT WILL DETER PEOPLE WHO HAVE NOT SIGNED UP. IF YOU LOSE 10% OF YOUR CUSTOMERS, SO WHAT? EVERYBODY ELSE IS PAYING $20 MORE. PART OF WHY AMAZON OFFERS LOWER PRICES ON ITEMS IS A BUNCH OF US GIVE THEM A HUNDRED BUCKS A YEAR. THAT’S HOW THE WHOLE THING WORKS. IT WILL BE INTERESTING TO SEE HOW THEY MARKET IT. THEY NEED TO SHOW THEMSELVES AS A COMPETITOR TO NETFLIX AS OPPOSED TO FREE STREAMING.

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2 thoughts on “Amazon Prime To Hike Yearly Fee By $20

  1. Go into 'end membership' and click, 'notify me 3 days before renewal', then cancel it when you get notified. A $20 increase is total BS, who even uses the video or music, forget that noise.

  2. Amazon may have screwed up big time with this move. I have never (and from the looks of it I doubt I ever will) had an Amazon Prime account because I don't order that much from them given how I've found items cheaper on eBay and other sites. Numbers don't lie and sooner or later Amazon's sales might start taking a severe hit! Time will tell…..

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